Shravan Singh Remember when you could watch your favorite shows online without any interruptions? Those days are slowly fading. Today, even if you’re paying for a subscription, you might still be getting ads. Streaming platforms like Netflix, Disney+ Hotstar, and Amazon Prime have started adding ads to their content, and it’s not going away anytime soon.
So, what’s behind this change? Why are ads becoming so common on paid platforms? And more importantly, what can you do about it?
Let’s break it down in simple words.
Streaming Used to Be Ad-Free. What Changed?
When streaming platforms first became popular, they focused on giving people a smooth experience. No ads. No interruptions. Just shows and movies, anytime you wanted. It was the perfect break from traditional TV, which was loaded with commercials.
But now, things have changed. Most platforms are either adding ads or planning to do so soon. Why?
Here are a few reasons:
1. More Competition, Higher Costs
There are now so many platforms, Netflix, Disney+, Amazon Prime Video, JioCinema, SonyLIV, and more. To stay ahead, these companies are spending big money on original shows, movies, and sports rights. This content costs a lot to make or buy.
So how do they cover these rising costs? Ads are an easy way to bring in extra income.
2. Different Plans for Different Users
Many platforms now offer two kinds of plans:
- A cheaper plan with ads
- A costlier plan with no ads
This helps them attract more users. People who don’t mind watching ads can pay less. Those who want an ad-free experience can pay more. It’s like choosing between economy and business class.
3. Brands Love Streaming Ads
Unlike TV, where everyone sees the same ad, streaming platforms can show ads based on your interests. For example, if you watch a lot of cooking shows, you might see food product ads. This kind of targeting is great for brands, and they are ready to pay a premium for it.
How Many Ads Are Too Many?
In India, many users are starting to feel frustrated. Some streaming apps now show ads even during live cricket matches or movies, sometimes 5 to 6 times during a single show.
Some users feel cheated: “I paid for this. Why am I still seeing ads?”
Platforms usually mention ad policies in the fine print, but not everyone reads that. The reality is, unless you’re on a top-tier plan, ads are becoming part of the package.
Can You Skip or Block the Ads?
Here’s the honest truth: You can’t fully skip or block ads on most platforms without breaking their terms of use.
But here are some smart steps you can take:
1. Choose the Right Plan
Before buying a subscription, compare all the options. Some platforms, like Netflix and JioCinema, offer different plans based on ad frequency. Read the details. Sometimes paying ₹100 more a month can give you an ad-free experience.
2. Use Download and Watch Later
Many platforms let you download content. Downloading a movie or show and watching it offline often skips the ads. It’s a simple trick that many people don’t use.
3. Try Alternative Platforms
Not all streaming apps have heavy ads. Look for platforms that offer cleaner experiences or short ads that don’t ruin your viewing. Regional platforms or niche apps (like for documentaries or indie films) often have fewer ads.
4. Give Feedback
Streaming apps do listen to user feedback. If you feel the ad experience is too much, send a message through their help section or tag them on social media. If enough users complain, platforms may reduce the number or length of ads.
Will All Platforms Have Ads in the Future?
Most likely, yes. The industry is moving toward a model where ads are part of the game, even if you’re paying.
Some users may not like it, but many are accepting it as normal, just like ads on YouTube or Instagram.
But the silver lining? You now have more control over what you pay for. You can decide what suits your budget and patience level.
Are These Ads at Least Useful?
Sometimes. Because platforms track your viewing habits, they try to show ads that match your interests. This means you’re less likely to see completely random ads.
Still, it’s not always perfect. You might get ads for products you don’t care about. And some users are uncomfortable with the idea that their data is being used this way.
So, is the ad worth the watch? Only you can decide.
Final Thoughts
Ads on streaming platforms are here to stay. The best thing you can do is understand your options.
- Want a free or low-cost plan? Be ready for ads.
- Want a smooth, ad-free experience? Pay a bit more.
- Want more control? Download and watch offline.
The key is to choose what works best for your time, money, and comfort. And if you ever feel confused or annoyed, remember, you’re not alone. Millions of people are adjusting to this new way of watching content.
So next time an ad pops up during your favorite show, take a deep breath, maybe grab a snack, and remember: you now know why it’s happening, and what you can do about it.
